Which of the following can be termed as good keyword selection and placement strategies?

a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page

Which of the following statements is correct with regard to natural links?

a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques

What does the term Keyword Prominence refer to?

a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on              investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the          search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines

Which of the following statements regarding website content are correct?

a. If you have two versions of a document on your website, Google recommends that you only allow the           indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

Are RSS/Atom feeds returned in Google’s search results?

a. Yes
b. No

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves
b. Flux
c. Shuffling
d. Swaying