online marketing
Tuesday, 7 April 2015
Companies collude over production quotas, companies abuse their monopoly status, and companies overcharge or exploit their supply chain partners. These are examples of ethical breaches in:
a)
Promotion.
b)
Distribution management.
c)
Products.
d)
Process.
This is when sub-contractors submit false bids, perhaps producing offerings that are too expensive knowing that they will form part of the final contract:
a)
Switch rigging.
b)
Bait and switch.
c)
Bid rigging.
d)
Collusion.
The model of marketing decision-making is stressing the importance of considering what is the right thing to do (________norms) and what are the right intended outcomes for us to follow (__________norms).
a)
deontological; virtue ethics
b)
deontological; teleological
c)
teleological; utilitarianism
d)
teleological; managerial egoism
Professional marketing organizations typically have a __________ which requires members to behave and act in a professional manner.
a)
regulation
b)
code of professional practice
c)
system
d)
norm
_______________ is concerned with how marketers go about the management process of identifying, anticipating, and satisfying customer requirements profitably
a)
Marketing ethics
b)
Philanthropy
c)
Cause marketing
d)
Green marketing
A central theme of corporate social responsibility is defined as __________.
a)
belief that the legal system defines ethical behaviour
b)
development of inclusive codes of ethics
c)
rules by which social rewards are attained
d)
corporations have some responsibility to wider society that goes beyond the pursuit of profit
Sustainable marketing can also be characterized as the 'third age' of _____________.
a)
planned obsolescence
b)
green marketing
c)
pollution
d)
recycling
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