A reaction against rampant individualism and overconsumption in the postmodern world is the rise of __________protest movements

a) anti-consumption

b) anti-government

c) pro-materialism

d) deconstruction

This is a form of textual analysis used to uncover hidden or 'absent' meanings by breaking the text down into privileged themes

a) Reconstruction.

b) Deconstruction.

c) Construction.

d) Function.

The postmodern consumption era is defined and characterized by:

a) the order of our ideas.

b) the logical and rational thinking of our values.

c) the fragmentation and trivialization of our values, images, and symbols.

d) the modernisation of our values.

This perspective proposes that society is increasingly overly dominated by consumption, thereby fetishising it (i.e. placing supreme importance on it). This is referred to as:

a) Marketing as Manipulation

b) Commodity Fetishism

c) Need and Choice

d) Fairtrade Movement

This is to place items beside each other, with connotations of contrast. For example, good and evil or nice and nasty.

a) Positioning.

b) Modernism.

c) Juxtaposition.

d) Targeting

Value for the consumer is materialized in the prescribed benefits of the bundle of product attributes offered to the consumer and, from value inherent in this bundle, customer satisfaction is obtained. This is the idea of:

a) Positioning.

b) Modern marketing.

c) Targeting.

d) Postmodern marketing.

In postmodern times, manufacturers have to shift marketing emphasis to __________.

a) what consumers need

b) what consumers desire

c) what generates more revenue

d) what consumers buy