__________ is used by marketers to understand such image-meanings, to embed the macroanalysis of consumer decision-making into a theory of cultural interaction

a) Statistics

b) Semiotics

c) Ethnography

d) Materialistic

Environmental inputs into this experiential consideration of consumer decision-making stress the following

a) syntactic forms of communication, non-verbal, and subjective features.

b) syntactic forms of communication, verbal stimuli and objective function.

c) non-verbal, objective function and semantic form.

d) semantic forms of communication, verbal stimuli, and subjective features.

Economic concepts of consumer decision-making needed to be replaced with a theory of:

a) the importance of consumerism.

b) the value of signs.

c) the value of materialism.

d) the market system and efficiency.

Marketers in the past focused on __________ consumer buying motives.

a) emotional

b) rational

c) irrational

d) impulsive

The iconic Volkswagen (VW) Beetle re-launched in 1998; the New Mini, and the re-launch of the Michelin Man back into advertising are examples of:

a) Modern marketing.

b) Iconic marketing.

c) Historical marketing.

d) Retro-marketing.

__________ is where consumers reject the acquisition of material possessions in favour of experiences.

a) Deconsumption

b) Consumption

c) Possession

d) Obsession

Birkin handbags, Omega watches, and Maserati cars, are products that sell at very high retail price points. They are sold on __________.

a) irrational appeals

b) feminist stances

c) rational appeals

d) aesthetic value