online marketing: The 'Full Stop!' campaign launched in 1999 by the National Society for the Prevention of Cruelty to Children (NSPCC), to stop cruelty to children, is a powerful example of the use of _____________in its fundraising.

Tuesday, 7 April 2015

The 'Full Stop!' campaign launched in 1999 by the National Society for the Prevention of Cruelty to Children (NSPCC), to stop cruelty to children, is a powerful example of the use of _____________in its fundraising.

a) partnerships

b) cause-related marketing

c) emotional appeal

d) event

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