a) With not-for profit 'products',
there is typically a weaker unique selling proposition.
b) In the not-for-profit
environment, it may be necessary to develop a campaign to drive behaviour in
all targets rather than a specific audience.
c) The mission statement of
non-profit organizations usually revolve around being the best in a particular
sector.
d) Price has different
connotations in not-for-profit situations.
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