An example of a segmented market would be:

a) Phillips marketing its product to all residents of the European Union with one marketing mix based on the concept 'Sense and Sensibility'.

b) high-income and low-income consumers being treated the same at Marks and Spencer (M&S).

c) a garden nursery seeing residents of urban areas and rural areas as one market needing trees.

d) Honda separating its potential customers into economy car buyers and luxury car buyers.