online marketing: _________ is a strategic activity and is used to differentiate and distinguish a brand, so that a consumer understands the brand, not just remembers it.

Monday, 6 April 2015

_________ is a strategic activity and is used to differentiate and distinguish a brand, so that a consumer understands the brand, not just remembers it.

a) Brand heritage

b) Brand anatomy

c) Brand positioning

d) Brand extension

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