online marketing
Sunday, 5 April 2015
Which of the following is typically not a result of recognizing the importance of ethnic groups by marketers?
a)
Use of an undifferentiated one-size-fits-all marketing strategy.
b)
Different pricing strategies for different groups.
c)
Variations in product offerings to suit the wants of a particular group.
d)
Study of ethnic buying habits to isolate market segments.
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